Since his entrée into the artisanal tequila business in the mid-1990s, Ravandi has ushered several brands to international success. His El Luchador portfolio was inspired by the instantly recognizable-masks and the acrobatic showmanship of Mexico’s colorful lucha libre wrestlers. The connection between tequila and lucha libre – two of Mexico’s most treasured cultural institutions – represents a long-standing tradition, one that inspired El Luchador.